IPRA Golden World Awards voor de beste pr

De International Public Relations Association kon dit jaar kiezen uit een recordaantal inzendingen: 403 uit 46 landen.
De ‘grand prize winner’ was de campagne ‘Condoms: Changing the Perceptions of Contraception’, die ook winaar was in de categorieën NGO en UN Award.

De volledige lijst van winnaars in de diverse categorieën:

Business-to-business: Weber Shandwick - Global Strategic Media Group with Siemens Corporation (USA) for ‘Building America’s 21st Century Infrastructure’

Consumer PR: Ketchum with Frito-Lay (USA) for ‘Doritos Crashes the Super Bowl’

e-PR: Electrolux AB (Sweden) for ‘Electrolux Kitchen Stage’

Event management: Edelman Public Relations with Wm. Wrigley Jr. Co. (USA)
for ‘Wrigley Benefits of Chewing (tm) College Tour’

Financial services: Allianz Lebensversicherungs AG (Germany) for ‘Live-longer Campaign’

Healthcare: Edelman with American Heart Association (USA) for ‘American Heart Association Go Red For Women’

Healthcare: GolinHarris with Merck Sharpe Dohme (Taiwan) for ‘Captivating Comics - MSD Cervical Cancer Education Campaign’

Hill & Knowlton award for corporate social responsibility: Profile Sp. Z.o.o. with PolskaPresse, Media Regionalne & Fundacja Grupy TP (Poland)
for ‘School without Bullying’

Internal Communications: Turkcell Iletisim Hizmetleri A.S. (Turkey) for ‘Turkcell Volunteers’

International: Text 100 with NXP Semiconductors (UK) for ‘NXP Revs Up the Semiconductor Industry’

Investor relations: Partner of Promotion Sp. Z.o.o. with Gadu-Gadu S.A. (Poland) for ‘More than an Internet Communicator IPO Promotion’

Launch of a new product or service: Tempo Advertising with Danone PPDA (Romania) for ‘With Love, For You’ - Danone Fresh Milk Launch’

Media relations: Strategic Objectives with Kruger Products (Canada) for ‘Luxury On A Roll - The Fashion Positioning of Cashmere Bathroom Tissue’

NGO campaign: Corporate Voice Weber Shandwick with PSP - One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’

PR Newswire award for crisis management: Indo Pacific Edelman with Securicor Indonesia (Indonesia) for ‘Maintaining Reputation During Messy Employee Transfer’

Public affairs: Cohn& Wolfe with Sony Ericsson Womens Tennis Association (WTA) (UK) for ‘Smashing Sex Inequality in Grand Slam Tennis’

Public sector: IntelDay Solutions with UNICEF (Bulgaria) for ‘National Campaign on Avian Flu Prevention’

Publications: Ogilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘Savor the Blue - Promoting a Positive Shift in Values as IBM’

Rolls-Royce award for the environment: Noguchi Porter Novelli with I‒ko-Pannon Kht (Hungary) for ‘The Recycled Country’

Sponsorship: Global Tanitim with Petrol Ofisi (Turkey) for ‘Formula 1 Turkish Grand Prix under the Sponsorship of Petrol Ofisi’

Travel & tourism: Fleishman-Hillard with Paris Ile-de-France (UK) for ‘C’est so Paris!’

Creativity Award: Ogilvy Public Relations Worldwide with IBM Greater China Group (China) for ‘Savor the Blue - Promoting a Positive Shift in Values as IBM’

UN Nominations:
Corporate Voice Weber Shandwick with PSP - One Project for USAID (India) for ‘Condoms: Changing the Perception of the Contraception’
Comunicacion Corporativa Ketchum with Ecodesarrollo Papagayo (Costa Rica) for ‘Creciendo Juntos Program’
Dogan Gazetecilik Inc. - Milliyet Newspaper (Turkey) for ‘Daddy Send Me To School’
Burson-Marsteller (S.E.A.) Pte Ltd with the Singapore Prison Service (Singapore) for ‘Driving Awareness, Acceptance & Action for Ex-Offenders Through the Yellow Ribbon Project’