Blogads werken!

Volgens Amerikaans onderzoek van BlogAds, een netwerk van bloggers die niet tegen blogadvertenties zijn en marketeers ondersteunen bij het effectief inzetten van adverenties in blogs, zijn bloggers over het algemeen hoog opgeleid en ze verdienen ook heel aardig. 43 procent heeft een inkomen boven de 90.000 dollar. Meer cijfers: 50 miljoen Amerikanen, 30 procent van alle internetgerbuikers, bezochten in het eerste kwartaal van 2005 een weblog. Bloggers bezoeken 77 procent meer pagina's dan de niet-bloggende internetters. Maar zie hieronder een samenvatting. Kijk op blog.e-fluentials.com voor het hele bericht.

Blog readers spend more time and money online than their counterparts. Fifty million Americans, or 30 percent of all American Internet users, visited a blog in the first quarter of 2005, according to a Comscore report. The report also found that a given blog reader viewed 77 percent more pages than an Internet user who doesn't read blogs (16,000 versus 9,000 for the quarter) and spent an average of 23 hours online per week, compared to the typical Web user's average of 13 hours. The way blogs draw intensive Internet users have made them attractive to marketers. Blogs serve as a hub for niche influencers and opinion-makers whose loyal readers are also smart and savvy consumers. According to a survey by BlogAds - a network of bloggers who accept advertising and help marketers advertise successfully on blogs - blog readers tend to be well-educated, high-income people who are very active online-- 43% have annual household incomes over $90,000. Furthermore, blog readers talk to each other and their friends about what they read and see on blogs. As the recent Burson-Marsteller study about online opinion leaders shows, after a positive experience, majority of tech-fluential bloggers (84%) like to email or forward the information. Likewise, more than three-quarters (79%) like to share negative experiences by emailing or forwarding the information.