Having three laughs with... Orlando Wood
Who doesn't need laughter? Paul van Kuilenburg asks people in marketing and advertising about their three favourite funny campaigns.
Laughter is one of life’s greatest joys. Yet, in an increasingly serious advertising industry, it sometimes feels as though we’ve forgotten about it. To reinvigorate our love for laughter, Paul van Kuilenburg asks people in marketing and advertising about their three favourite funny campaigns of all time. What truly makes them tick, and why? On this occasion, the spotlight is on Orlando Wood, CIO of System1 Group. Orlando is a leading expert on the emotional impact of advertising. His extensive research and publications, Lemon and, particularly, Look Out, highlight the decline of humor in modern advertising and its negative effects on effectiveness.
NB: While Adformatie is a Dutch platform, this article has been written in English to best capture the eloquence of Orlando.
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