The Magic of Cannes

What makes Vegas a hotbed for marketing greatness and creativity and what can agencies learn from it?

That’s exactly what Ash Bendelow from Brave aims to answer during the Cannes Lions presentation called #2-2/">The Sin City Chronicles.

With casinos being more than just gambling establishments - converging adventure, novelty, and, why not, magic - they manage to attract around 40 million annual visitors, many of which continue to return.

Brave believes that advertising agencies can take a page from Vegas’s book and apply the business model to the creative industry, cashing in on the sin city’s knowledge.

Brave is a creative agency that has the guts to stand up and challenge the advertising norm, infusing great ideas with the courage and the inspiration that go into creating mind-blowing experiences for both clients and consumers.

The Vegas inspired talk will benefit from a dash of high class magic, sprinkled by the most exciting British magician to ever step in Cannes - Dynamo, the global megastar who has dazzled audiences around the world.