Samsung maakt speciale commercial in aanloop naar Mobile World Congress

De film neemt de kijker mee door de geschiedenis van de ‘technologische revolutie’.

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72andSunny Amsterdam tekent voor de realisatie van de campagne.

Het techmerk organiseert op het Mobile World Congress in Barcelona komende zondag een eigen event, waar consumenten worden meegenomen in de progressie die Samsung de afgelopen jaren heeft gemaakt op gebied van innovatie.

De strak gemonteerde film geeft een preview op dit event, door de kijker in vogelvlucht mee te nemen langs de ontwikkeling van enkele succesvolle (en minder succesvolle) producten.

De commercial is sinds 19 februari online te bekijken:

Unpacking Samsung

Credits
Agency: 72andSunny Amsterdam, Leo Burnett, Publicis Groupe
Client: Samsung Global
Pio Schunker - SVP, Global Head Brand Integrated Marketing
Sonia Chang - Director, Launch Marketing Group, Mobile Comm
Yeji Kim - Senior Marketing Manager, Launch Marketing Group
Lloyd J. Kim - Marketing Manager, Launch Marketing Group
Noo Ree Hur - Marketing Manager, Launch Marketing Group
Sophia Jang - Marketing Manager, Launch Marketing Group

AGENCY
Agency: 72andSunny Amsterdam
Executive Creative Director: Carlo Cavallone
Executive Creative Director: Stuart Harkness
Creative Director: Matt Heck
Senior Writer: Andy Johns
Designer: Domingo de la Villa Managing Director: Nic Owen
Group Brand Director: Brendan Bell
Brand Director: Hanna Pettit
Brand Manager: Rico Oyejobi
Brand Coordinator: Maaike Baan
Brand Coordinator: Amandine Decourcelle
Business Affairs Manager: Jaime Szefc
Business Affairs Coordinator: Selam Kehishen
Group Strategy Director: Tom Johnston
Strategy Directors: Maria Galleriu, Elena Lonita
Director of Production: Stephanie Oakley
Film Producers: Peter Williams, Jennifer Cursio
PRODUCTION COMPANY
Production company: 1st Ave Machine
Directors: Asif Mian and Bob Partington
Executive Producer: Isabella Parish
Producer: David Stewart
DOP: Manel Ruiz
Prod manager: Kerry Smart
Production Designer: John Beard
Art Director: Jiri Matura
Costume Designer: Rebecca Hale
Make Up / Hair Designer: Darren Evans
EDITORIAL
Editorial: Cut+Run, London
Film Editors: James Rose, Jack Singer
POST PRODUCTION
2D Lead compositor: Ricky Weissman
2D artists: Dirk Riesenfeld, Tom van Dop, Dan Sanders, Lise Prud’homme, Julia Caram
DMP: Vincent van der Klaauw
3D Lead: Amir Bazazi
3D artists: Ross McCabe, Luca Maccarrelli
3D Previs: Kitty Lin
Motion Design: James McIver
Colourist: George Kyriacou
Baselight assist: Kennedy Dawson
VFX supervisor on shoot: Jim Radford
Gwenn Hardoui: VFX producer
Edwin Elkington: VFX line producer
MUSIC
Music Publisher: Warner Chappell
Record Company: Warner Music Group
Composers: Michael James Kerr and Benjamin Peter Thatcher
Artist, Song Name: Royal Blood, ‘Figure It Out’
AUDIO
Audio Post Production: Wave Studios Amsterdam and Factory
Mix: Alex Nicholls-Lee
Mix Audio Post Producer: Ben Tomlin
Sound Designer: Phil Bolland
Sound Design Audio Post Producer: Lou Allen
ADDITIONAL FOOTAGE
Starry Sky/VR shot: Vincent Brady Nocturnal Photography