Voor de campagne 'We Are Greater Than I' voor de nieuwe Avengers-film heeft bureau 72andSunny twee films gemaakt met bekende sporters zoals Lionel Messi. In de films komen de atleten erachter hoe het is om een Avenger te zijn door de VR-gear van Samsung op te zetten.
Daarnaast creëerde Samsung een VR-ervaring voor gebruikers. 'Battle of Avengers Tower' laat kijkers door een gevecht vliegen met hun favoriete Avenger-karakters, allemaal in slow motion, 3D en met 360graden beeld.
Voor mensen zonder VR-gear van Samsung, werd er een video gemaakt die in elke browser te zien is, om op deze manier iets van de VR-ervaring te kunnen proeven.
Credits
CLIENT: Samsung Mobile HQ
Director (Sports & Entertainment):Hoon Kang
Senior Manager (Entertainment): Sun Song, Hye Kim, Regina Kim
Manager (Entertainment): DM Chung, Min Kim
Assistant Manager (Entertainment): Stanley Han
AGENCY: 72andSunny
CEO, Partner: John Boiler
Executive Creative Director, Partner: Bryan Rowles
Group Creative Director: Michael Bryce
Lead Designer: Jason Nitti
Designer: Jon Hall
Sr Writer: Alberto Garcia Orte
Director of Film Production: Sam Baerwald
Executive Film Producer: Nicole Haase
Sr Film Producer: Ann Parker
Junior FIlm Producer: Jamie Glass
Brand Director: Kate Benay
Brand Manager: Tim Sekiguchi
Brand Coordinator: Zach Hendrickson
Group Strategy Director: Tom Johnstone
Strategy Director: Maria Galleriu
Strategist: Beth Carter
Business Affairs Director: Christine Claussen
Business Affairs Manager: LaTanya Ware
PRODUCTION: DNA, Inc.
Director: Marc Webb
Executive Producer, President: David Naylor
Executive Producer: Missy Galanida
Line Producer: John Winter
DP: Jonathan Sela
EDITORIAL: SpotWelders
Editor: Robert Duffy
Editor (Cinema Edit): Michael Heldman
Assistant Editor: Juan Carlos Nuñez
Additional Assistant Editor: Sophie Kornberg, Dustin Zimmerman
Managing Director: David Glean
Executive Producer: Carolina Sanborn
Producer: Lisa English
VFX/ANIMATION: The Mill
Executive Producer: Enca Kaul
Producer: Chris Harlowe
Production Coordinator: Kris Drenzek, Mary Hayden
Shoot Supervisor/3D Lead Artist: Nick Lines
Shoot Supervisor: Mitch Drain
Creative Director/2d Lead Artist: James Allen
2D Artist: Robert Murdock, Dag Ivarsoy, Remedy Huynh, Becky Porter, Joy Tiernan, Lisa Ryan, Scott Wilson, Sam Evenson, Tim Bird, Kevin Flores,
3D Artist: Cory Cosper, Jaosn Monroe, Nathaniel Morgan, Monique Espinoza, Danny Yoon, Itai Muller, Katie Yancey, Majid Esmaeili, Mike DiNicco, Simon Brown, Steven Olsont
Matte Painting: Thom Price, Rasha Shalaby
Motion Graphics Design: Greg Park, Kyle Moore, Chris Burkhalter
Art Department: Jeff Langlois, Bretty Lopinsky, Laurence Konishi, Kelsey Napier
Creative: Cantina
Bretty Lopinsky: Julianne Dome, Jenny Kennedy
Designer: Alan Torres, Jayse Hansen
Partner, Creative Director: Stephen Lawes
Partner, Executive Producer : Sean Cushing
Post Producer: Rebecca Jameson
Blur
Creative Director: Dave Wilson
CG Supervisor: Sebastien Chort
Animation Supervisor: Warren Grubb
FX Supervisor: Kirby Miller
Producer: Laura Pepper
Executive Producer: Al Shier
Executive Producer: Greg Talmage
Head of CG: Jerome Denjean
Studio Resource Producer: Abbigail Keller
Layout Supervisor: Derron Ross, Hubert Daniel
Layout: Thierry Labelle, David Nibbelin
Character Modeling Lead: Jesse Sandifer
Character Modeler: Jinho Jang, Simon Blanc
Jeremie Passerin