How are you going to prepare for the big week?
Spray tanning
What do award shows like Cannes Lions International Festival of Creativity mean for the industry?
Raising the bar creatively.
What do you hope to see in the judging room?
Stuff that makes me jealous.
Explain the importance of your category in one sentence.
The chance to be playful story wise.
What are your all time favourite Cannes cases?
Sweetie campaign by Dutch agency Lemz. Grand Prix for Good 2104. A powerful idea and execution that made a valuable difference in the world, way beyond advertising.
Ikea Lamp. Film Grand Prix 2003. Memorable for its manipulation of an inanimate object via music, perfect comedic timing and snappy writing that slaps the audience unceremoniously in the face. 'Are you crazy!?’ A great tonal fit with the brand. Plus a one word endline. Unboring.
Geico - Unskippable. Film Grand Prix 2015. Playful subversion of the pre-roll format deemed the bane of modern advertising. But made eminently watchable.
Volvo - life paint. Promo + Design Grand Prix 2015. Simple, lateral, impactful.
