How are you going to prepare for the big week?
Load up on carbs. Vocal warm-ups.
What do award shows like Cannes Lions International Festival of Creativity mean for the industry?
Celebration of the sweet spot where art and commerce play nice.
What do you hope to see in the judging room?
Open eyes. Surprises.
Explain the importance of your category in one sentence
Telling truthful stories, beautifully.
What are your all time favourite Cannes cases?
Lucky Iron Fish Project - Grand Prix 2015 – Product Design. Simple. Effective. Life-changing. Excellent understanding of a local problem and finding a beautiful, creative solution to it that will resonate with the audience and has the power to change behaviour for good.
This Girl Can - Silver 2015 - Film - Public Awareness Messages. Bold, optimistic, inspiring, real. Brimming with life. Great, energetic choices (casting, editing, storytelling).
The Other Side - Gold 2015 - Film - Personal Screens. Engaging dual story-telling - relevant to the product. Giving control to the viewer to explore the power of R - connects and elevates the idea.
