Starbucks haalt 10% van haar omzet uit mobiel
Gene Signorini, vice president of mobile insights van Mobiquity: “Starbuck’s success shows that mpayments can be done right and successfully if you understand your customers well, you are committed to making it a success and continue to evolve over time to get the experience optimized for users.
For companies who are either just beginning to implement mobile payments, or haven’t started yet, Starbuck’s success is a good thing. Every new technology innovation requires a few leading edge companies to act as trailblazers, and Starbuck’s is filling this role. By watching what they get right, and even what they might get wrong, other companies can adapt these lessons to their own specific business requirements and become fast-followers in mobile payments.”
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