5 Must-reads uit de internationale marketingmedia

Can a finance man lead Twitter’s marketing?
According to several global reports such as The Verge, Bloomberg and more, Anthony Noto, who has been widely credited in handling Twitter’s IPO, has been tipped to be handed the remit of leading the company’s marketing department. Currently Twitter does not have a CMO. According to WSJ, Twitter has been looking for a CMO in the recent months and a source confirmed to the publication that the search still continues. The article on WSJ also stated that that Twitter’s chief communications officer Gabriel Stricker was also handling the marketing duties before it being moved to vice president of product Kevin Weil earlier this year. The move has drawn flak on the Twitter space, with some questioning if a finance man can properly lead marketing.
Lees: Marketinginteractive

 

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Endemol Beyond Promises More of Everything at NewFronts
Endemol Beyond—the product of the 2014 merger of Dutch-based multi-platform entertainment company Endemol, Shine Group and CORE Media—promises more of everything in 2015: more viral videos, more scripted series, more makeup tutorials and more Pitbull. The key message at Endemol Beyond's NewFronts presentation was that it values creators like YouTube star Michelle Phan, PrankvsPrank founder Jesse Wellens and Vine champion Brittany Furlan. The new entity, co-owned by 21st Century Fox and Apollo, aims to make an "emotional connection" with the stars' audiences around the world with a variety of new offerings—while always keeping those marketing departments in mind.
Lees: Adweek

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Why marketing ruined the election
In the run-up to the general election, the political parties willingly embraced calls for them to adopt marketing thinking, but marketing should have no place in deciding the future direction of the country, writes Craig Mawdsley, joint chief strategy officer of AMV BBDO. Sometimes we have a funny relationship with our profession. Occasionally under attack, we feel the need to defend ourselves and then get forced into silly positions.
Lees : MarketingMagazine

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Microsoft Just Flipped The Whole World The Bird
There are feelings that even words can’t describe. Which is why sometimes, despite being a generally civilized society full of good-willed people, we flip the bird. We get upset at some douchebag in a crossover who risks our family’s life to beat us into the drive-thru of a Dunkin' Donuts, and this one, barely flexing finger joint is the only part of our body brave enough to stand in wobbly protest. No one over the age of 13 has ever felt more powerful for flipping a bird. But we do it anyway, because it’s a pitifully earnest expression of our own indignation.
Lees: Fascodesign

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Five reasons why the Protein World furore is great marketing
The huge debate that has exploded around Protein World’s “Beach Body” campaign has made it the big branding story of the year so far. You have to think back to the 2012 Mayoral election battle between Boris Johnson and Ken Livingstone for the last time two enormous tits so dominated the discourse in and around the Nation’s capital.  Given the prominence of the story it’s worth stepping back and examining the five stages of advertising response that have played out in the “Beach Body” saga.
Lees: MarketingWeek