CitySavvy wint twee Corporate Engagement Awards met ING & Discerning Eye

De Grand Prix voor ‘Greatest Corporate Engagement’ ging naar RBS en The Prince’s Trust.

City Savvy won met ING & Discerning Eye zilver in de categorie ‘Best relationship-building sponsorship programme’ en brons in de categorie ‘Best arts-centred corporate sponsorship activity’.

Het vakblad Communicate magazine heeft de prijs in het leven geroepen om aandacht te geven aan corporate partnerships, sponsoring en filantropie. De jury bestond uit academici en experts op het gebied van sponsoring, CSR partnership en communicatie. Strategie, implementatie en resultaten vormden de criteria die door middel van een puntensysteem werden geëvalueerd.

Deelnemers moesten aantonen in hoeverre het programma de strategie naleeft en hoe effectief de implementatie was. Daarnaast werd gekeken naar de volledigheid waarmee de organisatie het succes en het return on investment gemeten had en hoe waardevol de samenwerking voor beide partijen was.

Best arts-centred corporate sponsorship activity

Gold - Lansons & High Tide

Silver - Young Vic & Markit

Silver - Aberdeen Asset Management & Jazz FM

Bronze - ING & Discerning Eye (CitySavvy)

Best charity-centred corporate sponsorship activity

Gold - RBS & The Prince’s Trust

Silver - Reckitt Benckiser & Save the Children

Bronze - Turner Broadcasting & Plan International

Best sports-centred corporate sponsorship activity

Gold - Amlin & Rugby Union (MEC)

Best corporate sponsorship to help raise brand awareness

Gold - Amlin & Rugby Union (MEC)

Silver - DMA & Equifax (Slingshot sponsorship)

Bronze - BT & London 2012 (HoWoCo)

Best corporate sponsorship for employee engagement

Gold - Young Vic & Markit

Silver - Lansons & Hightide

Best relationship-building sponsorship programme

Bronze - The Phoenix Partners & Canon

Best community involvement in sponsorship activity

Silver - ING & Discerning Eye (CitySavvy)

Best ongoing corporate sponsorship programme

Gold - RBS & The Prince’s Trust

Silver - Turner Broadcasting & Big Issue Foundation

Best single event corporate sponsorship exercise

Gold - BT & London 2012 (HoWoCo)

Best partnership between sponsoring company and sponsored organisation

Gold - RBS & The Prince’s Trust

Silver - Turner Broadcasting & Plan International

Best communication of a corporate sponsorship activity

Gold - Jaguar & England Cricket Team (Brand Rapport)

Silver - DMA & Equifax (Slingshot sponsorship)

Bronze - RBS & The Prince’s Trust

Best execution of a corporate sponsorship activity

Gold - DMA & Equifax (Slingshot sponsorship)

Silver - Telecity Group (Nelson Bostock)

Most effective long-term philanthropic scheme, foundation or programme

Gold - Reckitt Benckiser & Save the Children

Bronze - Telecity Group (Nelson Bostock)

Best pro bono work for charitable, social or ethical cause

Gold - The Passage & 85Four

Best collaborative approach

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Grand Prix

RBS and The Prince’s Trust