Dit zijn de 'Oranje' juryleden in Cannes: Lars Jorgensen (Film)
Wie beslissen in Cannes over goud, zilver en brons? In een serie korte (Engelstalige) interviews stelt OrangeLions de Nederlandse juryleden…
How are you going to prepare for the big week?
Uhhh tough one. I have to dig up some time to sit down and go through the greatest films, commercials and stories out there -from across the globe. Somehow 'the Moth' gets the storytelling part of my brain ticking.
What do award shows like Cannes Lions mean for the industry?
Cannes Lions International Festival of Creativity, and award shows in general, are at their best when they redefine cultural and industry standards. When they inspire all advertisers—small as well as big spenders—to create better and more creative work. Simply because creativity works!
When the work is great, our business as a whole becomes more attractive, luring in new and fresh brains that can help us smarten up the world, rather than dumbing it down.
What do you hope to see in the judging room?
I’m excited to see work that redefines cultural and industry disciplines. Smart work that gives the audiences something back. A smile, an emotional response, an insight—honestly, everything that gives you a reason to give a shit and love something.
Reacties:
Om een reactie achter te laten is een account vereist.
Inloggen Word lid