Winnaars van Effective Mobile Marketing Awards bekend
Het Engelse Mobile Marketing Magazine organiseert elk jaar de Effective Mobile Marketing Awards. Deze awards gaan vooral om de resultaten…
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Het Engelse Mobile Marketing Magazine organiseert elk jaar de Effective Mobile Marketing Awards. Deze awards gaan vooral om de resultaten in plaats de creatie, zoals dat bij Cannes Mobile het geval is. Dit jaar waren er meer dan 230 inzendingen binnengekomen. Onder andere merken als Specsavers, Tesco, EA games en Orange staan op de shortlist.
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Vorige week zijn de winnaars per categorie bekend gemaakt:
Vacatures
Accountmanager
SpottaExterne communicatie- en mediaspecialist
Vereniging Eigen HuisAccountmanager New Business
Spotta
Most Effective Mobile Couponing or Barcode Campaign
Winner: Manning Gottlieb OMD – Specsavers Hyper-local Sales
Highly Commended: i-movo – Coors Light Cold Caller Campaign
Most Effective Mobile Affiliate Campaign/Solution
Winner: TradeDoubler – Omni-Channel Affiliate Programme for The Body Shop
Most Effective Mobile Sales Promotion/Direct Response Campaign
Winner: Upstream – Megabolada Brazil 2012
Highly Commended: Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook
Most Effective Campaign from a Mobile Operator
Winner: EE/Publicis Blueprint – Orange Exchange Magazine App
Highly Commended: Velti – Vodafone Freebie Rewardz
Most Effective Mobile CRM/Enterprise Messaging CampaignWinner: Brandtone – Credit for Torcida
Most Effective Location-based Service/CampaignWinner: MEC – Colgate Kumbh Mela
Most Effective mCommerce SolutionWinner: Mothercare/Demandware
Most Effective Mobile Application – b2bWinner: Warburtons/Golden Gekko – Red Insights
Most Effective Mobile Application – b2cWinner: The Mothercare App
Highly Commended: ASDA
Most Effective Mobile Travel & Tourism SolutionWinner: TUI Travel/AKQA/Aditi Technologies/Creator – MyThomson App
Highly Commended: MX Data – Tube Map App
Most Effective Tablet ApplicationWinner: Apptitude Media – British Journal of Photography iPad App
Highly Commended: EE/Publicis Blueprint – Orange Exchange Magazine App
Most Effective Social CampaignWinner: Initiative UK – Tesco Forget Me Not
Highly Commended: Tapit – Halo ‘Capture the Poster’
Most Effective Mobile Publishing SolutionWinner: Velti – 5ml
Most Effective Mobile Advertising Platform/NetworkWinner: Fiksu Mobile App Marketing Platform
Highly Commended: Qriously
Most Effective Mobile Advertising CampaignWinner: OMD UK/Intel – Intel Inside Live: TV Star In 30 Seconds
Highly Commended: OMD UK/Channel 4 – Tonight on 4 TV Guide
Most Effective Tactical Messaging CampaignWinner: Iris Mobile and Leo Burnett USA – George & Will Come to Life
Most Effective Mobile SiteWinner: Nimbletank
Highly Commended: Debenhams
Most Effective Mobile Augmented Reality Campaign/SolutionWinner: Nimbletank – Universal Music GRRR! Rolling Stones Album Launch
Highly Commended: Audi/Somo – Audi A3 iPad App
Most Effective Mobile Charity Campaign/SolutionWinner: OpenMarket/Open Fundraising – Open Fundraising’s Mobilise Platform
Most Effective Mobile Ticketing SolutionWinner: Corethree – Brighton and Hove Buses Mobile Ticketing
Most Effective Mobile Payment SolutionWinner: PKO Bank Polski – IKO Mobile Banking App
Zie ook de showreel:
![Frans Hendrikx (Omnisense): "AR neemt QR gedeeltelijk over" [Visie Mobile 2014]](https://static.adformatie.nl/31eb26a1-2509-5bbf-92d6-a38e06add5b0/article/be/a6/bea6497c-0768-4b2e-bd5c-fd40ec55fcf9/opening_image/opening_image_teaser_sm/placeholder.jpg)
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