Albert Heijn & TBWA\NEBOKO winnen Disruption® Grandprix voor Appie Today.
Tijdens de Disruption® Awards, de jaarlijks terugkerende award show binnen het Global TBWA Collectief, won Appie Today de Grand Prix. De…
TBWA
We're TBWA\NEBOKO and we are known as the Disruption® Company. We help brands find strategic and creative white space through the power of Disruption®. We develop business-changing, culture-defining and award-winning ideas for brands. And we’ve got the hardware to prove it. Agency of the Year 2017, we have been recognized with top honors from every major creative award show, including Cannes Lions, ADCN, and Effies. TBWA is a global collective and has proven to be a catalyst in uniting over 11,300 people, operating in 305 agencies, in 98 different countries.
Troy Ruhanen, President & Chief Executive Officer TBWA\WORLDWIDE, over Appie Today: “Albert Heijn has succeeded in making the supermarket a relevant content producer for an easily distracted audience. A brave move for any brand, but for a supermarket, next level.”
Gerelateerd
Nick Barham, Global Chief Strategy Officer TBWA\WORLDWIDE voegt daaraan toe: “This case mixes spot on strategy, an ongoing stream of content that keeps the brand visible and relevant in culture daily, and an innovative approach to production that should be an inspiration to the whole TBWA\ collective.”
Monique Bergers, Hoofdredacteur Appie Today: “Het is mooi dat wij met ons denken ook internationaal worden gezien als grensverleggend en baanbrekend. Mooi compliment aan alle partners die bijgedragen aan Appie Today.
Darre van Dijk, Chief Creative Officer TBWA\NEBOKO: “Ik ben ongelooflijk trots op Albert Heijn dat we samen met MPG, Vice en andere content partners, dit vernieuwende format-denken van een droom tot een echt succes hebben gemaakt.”
Simon Neefjes, Chief Executive Officer TBWA\NEBOKO: “Ben blij met de erkenning. Mooie bevestiging van de weg die we ingeslagen zijn.”
TBWA
We're TBWA\NEBOKO and we are known as the Disruption® Company. We help brands find strategic and creative white space through the power of Disruption®. We develop business-changing, culture-defining and award-winning ideas for brands. And we’ve got the hardware to prove it. Agency of the Year 2017, we have been recognized with top honors from every major creative award show, including Cannes Lions, ADCN, and Effies. TBWA is a global collective and has proven to be a catalyst in uniting over 11,300 people, operating in 305 agencies, in 98 different countries.
Reacties:
Om een reactie achter te laten is een account vereist.
Inloggen Word lid