Het creatief festival Eurobest heeft de nominaties bekend gemaakt voor de awards. In totaal zijn 35 Nederlandse inzendingen genomineerd. Vorig jaar waren dat er nog 44. De meeste nominaties kreeg KPN met zijn Safelock, in 7 categorieën. Samsungs Smartsuit haalde 5 nominaties binnen, de Car Commercial To Go van Centraal Beheer 4.
De winnaars van goud, zilver en brons worden op 10 december bekend gemaakt en opgenomen in het European Creativity Report, dat inzicht en analyses biedt. Dit rapport wordt op 13 december gelanceerd op "Eurobest Unwrapped", waar de winnaars van de Grand Prixs van 2018 en de speciale prijzen worden bekend gemaakt. De Nederlandse nominaties:
Brand Experience & Activation Shortlist
Consumer Services
Safelock
KPN, N=5 Amsterdam
Use of Ambient Media: Large Scale
Street Story
Nike Russia, Wieden+Kennedy Amsterdam
Exhibitions / Installations
Car Commercial To Go
Centraal Beheer, DDB Amsterdam
Use of Mobile & Devices
Safelock
KPN, N=5 Amsterdam
Design Shortlist
Environmental / Social Impact
The First Shoe Made From Recycled Gum
Amsterdam Metropolitan Area / I Amsterdam, Publicis Amsterdam
Innovation & Solution
Safelock
KPN, N=5 Amsterdam
Video / Moving Images
Street Story
Nike Russia, Wieden+Kennedy Amsterdam
Digital Craft
UX & Journey Design
Samsung Smartsuit
Samsung Electronics Benelux, Cheil Worldwide Amsterdam
Experience Design: Multi-platform
The Lockdown
ABN Amro Employer Brand, Code D'azur Amsterdam
Direct
Use of Social Platforms
Car Commercial To Go
Centraal Beheer, DDB Amsterdam
Co-creation & User Generated Content
Car Commercial To Go
Centraal Beheer, DDB Amsterdam
Entertainment
Excellence in Brand Integration & Sponsorships / Partnerships for Branded Content
Samsung Smartsuit
Samsung Electronics Benelux, Cheil Worldwide Amsterdam
Sports: Film, Series & Audio
Nike 'Awaken the phantom'
Nike Football, Wieden+Kennedy Amsterdam
Film Craft
Direction
A Report of connected events
Liberty Global, Postpanic Amsterdam
Use of Licensed or Adapted Music
Diesel Hate Couture
Diesel, Sizzer Amsterdam
Film
Consumer Durables
Just Do It: Caster Semenya
Nike South Africa, Wieden+Kennedy Amsterdam
Nike 'Awaken The Phantom'
Nike Football, Wieden+Kennedy Amsterdam
Consumer Durables B
Never ask - Synchronised swimmer
Nike Russia, Wieden+Kennedy Amsterdam
Never ask - Runner
Nike Russia, Wieden+Kennedy Amsterdam
Glass, the award for change
Just Do It: Caster Semenya
Nike South Africa Wieden+Kennedy Amsterdam
Innovatie
Technological Development
Samsung Smartsuit
Samsung Electronics Benelux, Cheil Worldwide Amsterdam
Media
Travel
We are an airline
KLM, DDB Amsterdam
Use of Ambient Media: Large Scale
We are an airline
KLM, DDB Amsterdam
Use of Social Platforms
Car Commercial To Go
Centraal Beheer, DDB Amsterdam
Mobile
AR
The Lockdown
ABN Amro Employer Brand, Code D'azur Amsterdam
Innovative use of Technology
Samsung Smartsuit
Samsung Electronics Benelux, Cheil Worldwide Amsterdam
Safelock
KPN, N=5 Amsterdam
Outdoor
Displays
Street Story
Nike Russia, Wieden+Kennedy Amsterdam
Small Scale Special Solutions
The First Shoe Made From Recycled Gum
Amsterdam Metropolitan Area / I Amsterdam, Publicis Amsterdam
Interactive Experiences
The First Shoe Made From Recycled Gum
Amsterdam Metropolitan Area / I Amsterdam, Publicis Amsterdam
PR
Food & Drink
Oceans Week
AB INBEV, Wieden+Kennedy Amsterdam
Consumer Services
Safelock
KPN, N=5 Amsterdam
Corporate Image, Communication & Reputation Management
Safelock
KPN, N=5 Amsterdam
Sponsorship & Brand Partnership
Samsung Smartsuit
Samsung Electronics Benelux, Cheil Worldwide Amsterdam
Use of Technology
Safelock
KPN, N=5 Amsterdam
