Voor de Sabre Awards, een van de meest gerenommeerde internationale PR-prijzen wereldwijd, zijn de finalisten bekendgemaakt. 17 Nederlandse cases zijn genomineerd, precies evenveel als vorig jaar. Het aantal inschrijvingen was wel wat lager, met in totaal 2000 cases tegenover 2400 in 2020.
De Sabre Awards gaan naar de beste branding-, reputatie en engagement-campagnes in Europa, Midden-Oosten en Afrika.
Coebergh Communicatie & PR sleepte de meeste Nederlandse nominaties binnen, 4 stuks, de Omnicom PR Group werd 3 keer genomineerd.
De Nederlandse genomineerde organisaties en bureaus met de bijbehorende cases.
Public Affairs
True Animal Protein Price Coalition - Omnicom PR Group Netherlands
How Logic Seduced The Dutch To Pay More For Their Meat
Employer Branding
Salesforce Nederlanden - Archetype Benelux
Humans of Salesforce: Real people. Authentic stories. Powerful brand ambassadors.
Trade Show
Philips
Re-imagining IFA: Philips virtual press event — Philips
Multicultural Marketing
KFC Netherlands - Coebergh Communicatie & PR
United by the Bucket
Automotive
MG Motor Europe - Omnicom PR Group Netherlands, Mayster
Welcome to MG's Virtual Press Launch - 'For you'
Consumer Products
Hasbro - LVTPR en Contentbureau
Mix It Up!
Retailers
Rituals Cosmetics - Coebergh Communicatie & PR
House of Rituals
Travel & Tourism
Facebook - LVTPR, Eventive, ContentBureau, Sjansen Design
Facebook Community City Guide Rotterdam Launch
Professional Service Firms
Randstad Nederland – Bijl PR
Randstad Boost - Boosting the career of 11,000 people during Covid-19 —
Consumer Electronics
Microsoft Surface - Edelman, The Netherlands
#surfaceyourflow
Not-For-Profit Organizations
GewoonMensen - Omnicom PR Group Nederland
Benefiting the power of the common people during the corona pandemic —
NVDV - Edelman, The Netherlands
Experiasis
Corporate media relations
Postillion Hotels with Coebergh Communicatie & PR
Dealing with Covid-19
Benelux
Nationale-Nederlanden - First Day of Spring
Dutch Dance Quiz
Forteiland Pampus - Coebergh Communicatie & PR
Forteiland Pampus: towards a sustainable, self-sufficient future
Koninklijke Grolsch - HPB, Fitzroy, Wavemaker
Grolsch Live Sessions
McDonald's Netherlands - Hill+Knowlton Strategies en TBWA\Neboko
How McDonald’s paved the way for its peers with the world’s first Covid-19 proof restaurant
Unilevers Unox - Being There en Banka Media
The Dutch New Year’s Dive in times of Covid-19
