6 Tips to Create Relevant Communication for Your Audience

1. Keep Asking Questions
The only way to find out what people really want is to ask questions. Most of the time the answers aren’t even that important, because each question presents at least 3 new ones, forcing you to delve deeper into the matter. When you keep asking long enough you will eventually stumble upon the questions that really matter. Answer those and you will have your unique insight! So why not start your next project by asking 100 questions? Without answers…

2. Start at the Beginning
Your campaign is like a book with different chapters. At the start of a project you can be easily tempted to skip right to the end and focus on media and execution. Try to avoid this as long as possible. Because let’s face it: your user never really thinks in these terms. 
First think how you can reach him or her in the most efficient way and why this would work. What’s the offer? Why would this be relevant to your audience? What’s in it for them? Then start building up form the bottom and see how all the different messages and channels fall into place.

3. Be Humble
Don’t assume people simply desire your product or service. A humble attitude keeps you sharp and focused. Try to see ‘your’ customers as other brands’ customers who buy your product every now and then. This forces you to truly think about what makes your offer different from that of your competitors. Sometimes it’s fine to make some assumptions to get you started, as long as you follow them up with a 100 questions to see if there’s any truth in them.

4. Think Integrated
A lot of companies have budgets for social, budgets for running ads and budgets for a big annual campaign. You name it! Its easy to consider all your communications as individual channels but in the end your customer will just see the flow of communication from your brand as one integrated message. That’s why your strategy should be integrated as well. Think about how your channels and messages affect each other: How can the people responsible for those channels build on each other’s strengths and compensate for any weaknesses?

5. Keep on Moving
Most people can’t keep up with all the latest communication and technology innovations, and that’s okay. There’s no need to always be ahead of things because the fundamental rules of communicating never really change. On the other hand, be aware that some people are in fact ahead of the rest when it comes to technology. Use their knowledge and learn from their initial challenges. By approaching your daily communication strategy in a dynamic and ever-evolving way you always have the experience and flexibility to get the best out of every innovation and apply it to your own business right away.

6. Learn & Optimize
Experience is your best teacher. No matter how much research you do, you will always stumble upon new insights when you’re actually running a campaign. Rome wasn’t built in a day and the same is true for most campaigns. Always be sure to allocate a part of your budget for optimization, because in the end you will reap the benefits, along with a set of new insights you can easily apply to your next campaign.

Want to find out how RLVNT can help you put these tips to good use? 
Give us a call at +31 20 800 2444 or drop a message at people@rlvnt.nl