Op Brandchannel een leuk verhaal over de Prins en zijn site, waar hij zijn producten onder het merk Duchy Originals verkoopt.
Een citaat: 'Prince Charles has been called "out of time" by a cabinet minister and lampooned for his crusty traditionalist views, but championing organic production has turned the heir to the British throne into a fashionable leader.'
Vacatures
Senior Contentspecialist
dpg mediaAccountmanager (digital) Intermediairs bij Ster
SterMarketing Manager
FloramediaEn: 'When the Prince of Wales set up Duchy Originals in 1992, organic foods were about as mainstream as Charles's rumored pastime of talking to plants. Today the market for organic products is blossoming, and Duchy Originals has bloomed into a flourishing business with sales revenues of £34 million (US$ 62M), a fistful of fine-food awards and a strong brand identity.'
Maar als Brandchannel de site wat beter onder onder de loep neemt, valt toch de bijl: 'None of this, however, can make up for the site's fundamental flaws, which are annoying for visitors and blur the brand messages that the copy works hard to get across. All in all, the website is a letdown, conjuring up un-regal images of a modest penny-wise business, built with an eye fixed firmly on costs.'
Ja, daar sta je dan, als Prins.
Reacties:
Om een reactie achter te laten is een account vereist.
Inloggen Word abonnee