[MARCOM13] Alex Kozloff (IAB UK): 'Why mobile is the tool marketers can't afford to ignore'
'Why mobile is the tool marketers can't afford to ignore'
Using insights from the UK and around the world, this presentation shows how mobile and tablets are a vital part of the marketing mix.
Key points that will be covered:
- Consumer trends in mobile, and how mobile is changing the way we do everything
- What this means for the exploding mobile advertising industry, including exclusive information from the IAB/PWC UK Digital Adspend Study
- Creative examples of best in class mobile marketing from around the world
Vacatures
Accountmanager New Business
SpottaAccountmanager
SpottaExterne communicatie- en mediaspecialist
Vereniging Eigen HuisAimed at advertisers, agencies and publishers this presentation aims to educate and inspire the audience to Make Mobile a Mandatory part of their business.
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13 from MARCOM13
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