What do you hope to see in the judging room?
'Ruthless rigour.'
Explain the importance of your category in one sentence
'It’s a vital opportunity to demonstrate the commercial return on imagination.'
How are you going to prepare for the big week?
'By reading and evaluating 100+ effectiveness submissions.'
What do award shows like Cannes Lions International Festival of Creativity mean for the industry?
'They’re an opportunity to inspire ourselves.'
What are your all time favourite Cannes cases?
'John Lewis, Bear & Hare. It actually demonstrated payback. It demonstrated joined up thinking, making a clear link made between strategic intent and financial outcomes. It convincingly discounted all the other factors which may have impacted those outcomes.'
'And it didn't pretend that media exposure and efficiencies were the same as financial outcomes. It won Gold.'
