Road to MIE: Ontdek vandaag de sessies van volgende week

[INSIGHTS] 17 mei 09.00 uur: How to position and build an international brand in 4 steps: the case of Cloetta's, The Jelly Bean Factory
ENG - Romélia Schwarzkächel, Global Brand Manager at Cloetta and Martin Schiere, Consumer Goods Leads at Glocalities will guide you in 4 concise steps on how to build a successful global brand positioning straight from the beginning.

[INSIGHTS] 17 mei 12.30 uur: Phebi presents: It ain't what you say, it's the way that you say, that’s what gets results!
ENG - Phebi’s Mike Page will show how continuous non-conscious measurement of speech can add true depth to any analysis and how this can be done in real-time to bring new insights and consistencies to any methodology.

[INSIGHTS] 17 mei 16.30 uur: Automate for your customer’s needs – and serve them better
ENG - Five rules of play to automate for customer needs. Automation enables brands to be more helpful through personalized services. But when it comes to building and retaining customer trust, the way you apply these solutions is key.
Dunya van Troost (Google) - Stefan Borghuis (Ipsos)

[INSIGHTS] 18 mei 09.00 uur: Realtime drukte: voorkomen is beter dan genezen
De passanten drukte op een bepaalde plek of locatie is informatie die ontzettend waardevol is voor verschillende doeleinden. Tijdens deze lezing gaan we in op de technologie en laten we een opdrachtgever haar ervaringen met u delen.
Huib Lubbers (Bureau RMC)

[INSIGHTS] 18 mei 12.30 uur: Trends & Technology: How insights technology disrupts the global research industry
ENG - In this online session marketing and insights managers learn how to leverage technology to keep a constant pulse on the consumers with real-time, high-quality insights, influencing marketing decisions, taking actions and developing competitive advantages on. 
Stefan Röse (quantilope GmbH) - Laura Geburtzki (quantilope GmbH)

[DATA SCIENCE] 18 mei 16.30 uur: Data driven CX aanpak met a.s.r.: Hoe combineer je CX impact met €’s?
a.s.r. & Underlined vertellen over effectiever prioriteren en verbeteren op CX én tegelijkertijd werken aan impact op euro’s!

[DATA ANALYTICS] 19 mei 09.00 uur: How to successfully implement data governance
ENG - Data is everywhere, now is the time of control, let's keep your company tidy before it becomes an uncontrollable mess. Yep, we are talking about Data Governance. Join this session to learn how to take back control, from strategy to actions. You can’t even start imagining the benefits.
Guus Bartolomé - Declan Owens (AT Internet)

[INSIGHTS] 19 mei 12.30 uur: 5 Powerful Principles to Boost Insights & Innovation
ENG - Leading brands and insights managers are tackling innovation projects by implementing high-quality, actionable insights into each phase of their exploration and development processes. But what does that really look like?
Peter van Keulen (quantilope GmbH)

[DATA SCIENCE] 19 mei 16.30 uur: Social science research in the age of social media: online micro-targeting during the election campaign
ENG - The problem with political micro-targeting on social media is that we simply don’t know how well it works. To capture the presence and effects of targeting in the Dutch context, we set up an innovative research combining survey and observational methods (using a browser plug-in).
Rens Vliegenthart (Universiteit van Amsterdam) - Milan Driessen (I&O Research)

[INSIGHTS] 20 mei 09.00 uur: What is the most appropriate Insight Engine for your organization?
ENG - Insight engines are software platforms that can generate automated insights and involve all available information sources. Insight Engines are not meant to give only a view with hindsight but can also be applied for detecting trends in an early stage and prepare companies for the future.
Sjoerd Koornstra (The House of Insights)

[INSIGHTS] 20 mei 12.30 uur: Maak carrière binnen Marketing Intelligence!
Hoe je carrière kan blijven maken binnen Marketing Intelligence: Een uniek inzicht in de arbeidsmarkt voor marktonderzoek via analyses van alle rollen, eigen ervaringen als recruiter en interviews met bekende vakgenoten.
Ewout Witte (MI Match)

[INSIGHTS] 20 mei 16.30 uur: Stories beat Statistics: How Insight Managers accelerate their impact
ENG - More and more insights are generated in-house. In this session insights managers experience how to leverage the power of storytelling to unlock the insights in data and to create much more impact in their organization.
Peter Aschmoneit (quantilope GmbH)

[INSIGHTS] 21 mei 09.00 uur: How Conversation Design™ paves the way for true insights through more meaningful conversations
ENG - How Conversation Design™ addresses the biggest market research challenges today by elevating the quality of insights we get from consumers.
Jan Kienhuis (Epiphany RBC) - Annemieke Onderdelinden (FrieslandCampina)

[INSIGHTS] 21 mei 12.30 uur: Het Public Design Wiel: slim innoveren binnen het publieke domein
Tijdens deze interactieve en energieke sessie laten we je aan de hand van échte cases zien hoe met het Public Design Wiel - een iteratieve aanpak gebaseerd op design thinking en design research - samen met burgers en stakeholders gewerkt wordt aan innovaties binnen de (Rijks)overheid.
Sabine Croes (Perspective) - Marit Groeneveld (Ministerie van Algemene Zaken)

[DATA SCIENCE] 21 mei 16.30 uur: The new standard in audience measurement
Learn all about how Ipsos and Kantar deliver the world’s first true cross-media total audience measurement solution for the Dutch media industry.
Frans Kok (NMO) - Paul Eldon (Ipsos)

Road to MIE-sessies zijn allemaal gedurende 7 dagen on demand terug te kijken. Kijk snel in het programma voor de sessies van deze week die je wellicht gemist hebt en kijk ze op je gemakt terug.

MIE’21 - It’s all about insights.
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