Mobile Marketing Magazine maakt finalisten van Effective Mobile Marketing Awards 2013 bekend

Het Engelse Mobile Marketing Magazine heeft de finalisten van de Effective Mobile Marketing Awards 2013 bekend gemaakt. Deze winnaars per categorie zullen op de Effective Mobile Marketing Awards Ceremony op 28 november in London bekend gemaakt worden. Bij deze awards gaat het dus om de effectiviteit en niet zo zeer om creativiteit zoals dat het geval is bij Cannes Lions.

Zie voor meer informatie ook de Award website.
Most Effective Mobile Advertising Campaign
Cheil Worldwide and Mobile 5 – Samsung Galaxy S4 Global Launch
Fetch – From eBay With Love
InMobi – Nick Grimshaw Breakfast Show
Manning Gottlieb OMD – John Lewis Click and Collect
Manning Gottlieb OMD – Driving the Nissan N-Tec
Manning Gottlieb OMD – Specsavers Hyper-local Sales
Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook
Mindshare – Kleenex & Sneezeman: The Game
OMD UK/Channel 4 – Tonight on 4 TV Guide
OMD UK/Coty UK – Rimmel London Kate Mappe Lip Ad Sync
OMD UK/Intel – Intel Inside Live: TV Star In 30 Seconds
Somo and Probability – Lady Lucks Second Screen
Unilever VO5 – VO5 & Shazam
Waitrose – Waitrose Passbook
YuMe – JustWink

Most Effective Tactical Messaging Campaign
Amobee – Svarovski App Download and Footfall Campaign
Iris Mobile and Leo Burnett USA – George & Will Come to Life
MEC – Colgate Kumbh Mela
Manning Gottlieb OMD – Virgin Wi-fi on the Underground
Mindshare UK – Comfort Range, Weve Proximity Messaging
Virgin EMI & the7 Stars – Avicii ‘Wake Me Up’ Mobile-first Alarm

Most Effective Mobile Advertising Platform/Network
AdColony HD Instant-Play
Airpush
Amobee
Fiksu Mobile App Marketing Platform
InMobi
Leadbolt Mobile User Acquisition and Monetization Platform
Qriously Opinion Targeting
Smaato Mobile RTB Ad Exchange
Tapjoy Mobile Advertising Platform
Textlocal Messenger 2.0
Trademob
Upstream MINT
Vserv.mobi

Most Effective Mobile Affiliate Campaign/Solution
Affiliate Window Network
Mac Presents – Rolling Stones App Sponsored by Citi
Tradedoubler’s Mobile Affiliate Solution
TradeDoubler – Omni-Channel Affiliate Programme for The Body Shop
Westfield/nFluence – My Westfield Personalised App

Most Effective Mobile Augmented Reality Campaign/Solution
Audi and Somo – Audi A3 iPad App
Audi and Somo – Audi Vision
Fetch – eBay Living Augmented Reality Campaign: Three Lives of Household Objects
Nimbletank – Universal Music Grrrrrr Rolling Stones Album Launch
Re:Systems: BT London Live App

Most Effective Mobile Application – b2b
Auto Trader Dealer Portal
EE/Publicis Blueprint – Orange Exchange Magazine App
Honeywell/ The Purple Agency – Honeywell Installer Assistant
It Suits IT – Apps4FashionRippll AppSplash – Boxpark App
Myrio Interactive Shopping Window
Pitcher CLM
Tassell Design – ProLogis UK iPhone/iPad App
Thomson Reuters Eikon
Warburtons/Golden Gekko – Red Insights

Most Effective Mobile Application – b2c
AccuWeather for Android
The Asda App
British Gas App
Durex – The Durexperiment App
Hotels.com
The Mothercare App
MX Data – Tube Map
Sync Interactive – Pregnancy by Bounty
TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App
Turkiye Is Bankasi – IsCep
Westfield/nFluence – My Westfield Personalised App
Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official App

Most Effective Mobile Charity Campaign/Solution
Friends of the Earth and OpenFundraising – The Bees Need You
OpenMarket – DEC Syria Crisis Appeal
OpenMarket /Open Fundraising – Open Fundraising’s Mobilise Platform
Sociercise Virtual Charity Races
The Marketing Arm – The Skyhook Challenge
Velti – Comic Relief 2013

Most Effective Mobile Couponing or Barcode Campaign
i-movo – Coors-Light Cold Caller
Incentivated – Marks & Spencer Mobile Coupons
Manning Gottlieb OMD – Specsavers Hyper-local Sales
Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook

Most Effective Mobile CRM/Enterprise Messaging Campaign
Brandtone – Knorr Soup In Every Stew
Brandtone – Credit for Torcida
Infinite Convergence Solutions – Enterprise Messaging Service
Iris Mobile and Leo Burnett USA – George & Will Come to Life
OpenMarket – Amdocs Mobile Engagement Platform Deployment
Westfield/nFluence – My Westfield Personalised App

Most Effective Location-based Service/Campaign
9xb – Eddisons
Manning Gottlieb OMD – Specsavers Hyper-local Sales
MEC – Colgate Kumbh Mela
MX Data – Tube Map
Telmap Navigator South Africa
Virgin EMI & the7stars – Emeli Sande Valentine’s Day Proximity MMS

Most Effective mCommerce Solution
Add Innovation – Zando
9xb – Hi-Tec
Mothercare
Paythru & ParkREG – ParkREG
Paythru, Shopamani and Mudo – Mudo Express Checkout
The Share Centre/SDL Mobile – The Share Centre
TxtNtion – Junglepay.com

Most Effective Mobile Site
AccuWeather
Debenhams
Hotels.com
Isobar – Toyota GT86 ‘The Real Deal’
Mothercare
Movement – ADT 2012
Nimbletank Mobile Site
The Share Centre/SDL Mobile – The Share Centre
Velti – Walkers Homegrown

Most Effective Campaign from a Mobile Operator
Amobee – Telefonica Tu Me App Download Campaign
EE/IMImobile – EE Personalised Mobile Site
EE/Publicis Blueprint – Orange Exchange Magazine App
T-Mobile/IMImobile – Dancing Dads Campaign
Velti – Vodafone Freebee Rewardz

Most Effective Mobile Payment Solution
Bango’s Payment Platform for App Stores
Corethree – Brighton and Hove Buses Mobile Ticketing
Kotak Mahindra Mobile Banking App
Oxygen8 Group – Charge2Mobile
PKO Bank Polski – IKO Mobile Banking App
PostFinance – iTunes Credit Top-up
Turkiye Is Bankai – Iscep Parakod

Most Effective Mobile Publishing Solution
Duda Mobile
It Suits IT – Apps4Fashion
Pixelplant
Velti – 5ml

Most Effective Social Campaign
Millennial Media & Maxus – Mercedes ‘You Drive the Story’
Millennial Media & MEC – Activision Call of Duty, Black Ops II’ Photo Shoot Campaign
Tapit – Halo ‘Capture the Poster’
Initiative UK – Tesco Forget Me Not

Most Effective Mobile Sales Promotion/Direct Response Campaign
Brandtone – Credit for Torcida
Friends of the Earth and OpenFundraising – The Bees Need You
i-movo – Coors-Light Cold Caller
Manning Gottlieb OMD – Specsavers Hyper-local Sales
Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook
Upstream – Megabolada Brazil 2012
Waitrose – Waitrose Passbook

Most Effective Tablet Application
Accenture Outlook iPad App
Apptitude Media – British Journal of Photography iPad App
Audi and Somo – Audi A3 iPad App
Auto trader iPad App
EE/Publicis Blueprint – Orange Exchange Magazine App
Hotels.com iPad App
Pocket App – Prostate Clinic
Re:Systems – Skidmore, Owings & Merrill LLP Portfolio App
Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official iPad App

Most Effective Mobile Ticketing Solution
Movement – V Festival 2012: Our Garden
Paythru & ParkREG – ParkREG
Corethree – Brighton and Hove Buses Mobile Ticketing
Code Computerlove and Chester Zoo – Chester Zoo’s Fast Ticket Sales Solution

Most Effective Mobile Travel & Tourism SolutionAirAsia Expedia & Somo – AirAsia Expedia App Promotion
Hotels.com
MX Data – Tube Map
Netbiscuits – Hotels.info
TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App