Advertorial 5 maart 2020 The Introduction

How to connect global brands and agencies through networking

The Introduction hosted the 4th Edition of their Brands x Agencies networking event with over 50 senior marketeers from 40 global brands

The Introduction

The Introduction is a strategic new business development and events consultancy, based in Amsterdam, connecting and introducing marketing agencies with global brands. With over 15 years knowledge of the international brand landscape, agencies are guided through a process to define the relevant propositions to appeal to key decision-makers. Within their direct-to-brand network, senior marketeers not only join them at quarterly networking events but rely on them to source agency shortlists.

The aim of the event was to bring together the marketing community in the Netherlands. Organised by The Introduction at Hotel Mercier Amsterdam, they exclusively brought together “Women in Marketing” from brands including ABN AMRO, Adidas, Philips, Diageo, Booking.com, Albert Heijn, TomTom, Takeaway.com, Nike and Oracle with guest speakers Louise Doorn (CEO HellomaaS) and Becky Willan (Co-Founder Given London).

Testimonials

Celine Jonker – van der Peet - Marketing Manager at Klarna

Sometimes you have to do something you normally don't. I never thought an 'only women' event would be for me. Last night I went to Hotel Mercier and met lots of like-minded, beautiful and intelligent women. And we all share one passion: marketing. A networking event has never been so relaxed before.

Bridget O’Lone - Global Brand Director at Bugaboo

The Women in Marketing event arranged by The Introduction last week was a fantastic way to meet experienced, passionate and smart women from the industry. So many new amazing connections were made by all! The format worked brilliantly, allowing just the right mix of conversation, discussion and inspiration. The team were consummate professionals who kept the whole event running smoothly and I would highly recommend their events in future.

Azina Saeidi - Senior Brand Marketing Manager at adidas

We unanimously agreed it has been very well set-up and also all guests are highly well curated which makes it relevant for us to meet and learn from

Becky Willan – Managing Director & Co-Founder at Given London

The Introduction successfully leveraged their brilliant network of brands and marketers to create a totally unique event - one that felt truly personal and made making connections feel meaningful. It’s already helped Given grow our pipeline for brand purpose projects as we continue to grow our presence in Amsterdam. A worthwhile trip from London!

Upcoming events

With the growing international brand and expat community in the Netherlands, The Introduction organises networking events for local and international marketeers allowing the exchange of challenges, successes and connections on a personal and business level. “We are in the business of introducing brands with agencies and have found there to be a huge appetite for premium networking events, so it was a natural progression for us to move into this space.” says Founder Rachel Canty.

From delivering agency shortlists for global brand reviews to matchmaking agencies and brands based on insights, The Introduction helps businesses in NL, the US, Nordics and the UK to acquire new clients.

Future events include an Agency Showcase Day (100+ attendees), Women In Marketing 3rd Edition and an Employer Branding Dinner Party. They also partner with agencies to run private networking events. To find out more, contact rachel@theintroduction.co.uk.